How AI Changes Your Customers

“The greatest disruption in the history of marketing isn’t coming for your job. It’s coming for your customer.”

My friend Mark Schaefer has just released his latest book How AI Changes Your Customers: The Marketing Guide to Humanity’s Next Chapter.

Mark Schaefer Mark is one of the smartest, kindest people you could hope to meet in the marketing world. He’s a globally recognised author, speaker and educator, known for books like Known and Marketing Rebellion, where he has a real knack for cutting through the noise and explaining how businesses can genuinely connect with people.

Mark’s gift is making complex ideas feel simple and human, and he does it with warmth, humility and a brilliant sense of humour.

AI and Marketing

I’ve been following Mark’s insights into Artificial Intelligence (AI) for some time, and so I’m excited about this new book.

From the book description:-

“Artificial intelligence is changing the way people think, feel, decide, and connect — in ways we’ve never seen before. Your next customer will be less patient, more trusting of machines, less loyal to brands, and possibly searching for meaning in new and unexpected places.

If you don’t understand these shifts, your marketing playbook will be obsolete.

In How AI Changes Your Customers, Mark Schaefer takes you on a deep, human-centered journey through the new realities of consumer behavior in the age of AI. This is not a book about algorithms. It’s a book about people — and how to keep reaching them when everything about them is changing.

Through fresh research, vivid stories, and a marketer’s practical lens, you’ll explore how AI is reshaping core human capacities:

Deep Thinking – Why mental shortcuts are multiplying, and how to stand out in a world of shallow attention.
Empathy – How automation changes our capacity to care, and the surprising ways brands can still create emotional resonance.
Confidence and Agency – When decisions are outsourced to machines, how do you keep customers feeling in control?
Purpose and Meaning – Why AI is disrupting our “why” — and where your brand can help people rediscover it.
Connection and Belonging – Building community when human contact is harder to come by.
Decision Making – Understanding the new role of algorithms in every customer choice.
Quieter Signals – Finding the subtle cues and emotional undercurrents AI can’t see.

Key Takeaways:

Learn a proven framework — The Human Advantage Map — for keeping your marketing relevant as customer behavior evolves.
Discover how to position your brand as a beacon of humanity in a sea of automation.
Identify the invisible shifts in thinking, feeling, and choosing that your competitors will miss.
Get practical strategies for connecting with customers who are increasingly influenced by AI in their daily lives.

This is your guide to navigating the most profound customer transformation in modern history. Whether you’re a CMO, small business owner, strategist, or creative, How AI Changes Your Customers will help you lead with humanity — and win in a world where probability is not destiny.”

Until September 26th 2025, How AI Changes Your Customers: The Marketing Guide to Humanity’s Next Chapter is available for a mere £2.99/$2.99.

So, what are you waiting for? 🙂